More dumb and less dumb

2021 both happened and didn’t happen. I mean it did, of course it did, I’m not delusional. I’m not a denier of time. And we know there are some people who do deny time, or its passage. The end is never good because the end…

Was a year that happened

The plague has rendered time moot; we live in an age of timelessness and timefullness, one where the passage of time is both felt and not felt, where we are unaware of its passage and completely aware of how it diminishes us.

In 2021 I…

…is a thing people who write on Medium write about on Medium

I’m not happy with a lot of things. I’m not going to list them but suffice to say the state of Medium isn’t in the top, oh, 100 things I’m not happy with. Don’t flatter yourself, Medium writer.

A bit of professionalism on my part

In the coming weeks, I will launch arbaStrategies, a strategic consultancy/advisory that aims to help brands navigate content, messaging and branding in a complex, noisy world. Every brand has a story waiting to be told. Better. My goal is to help brands do…

Arjun Basu

Writer. Complainer. I drink bourbon. I edit and create media, and work in content, branding and strategy, @arjunbasu and @arbastrategies.

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