A New Kind of Consultancy

Because business is business

Many of you know me as a writer. And many of you also realize, probably, that writing doesn’t always pay the bills. The little ones and the big ones. That’s why I am in the midst of announcing my new consultancy. This is the website if you want to cut to the chase. And this is what I’ve been writing to people as I launch:

Hi there,

I wanted to introduce you to a new consultancy: arbaStrategies. I founded the company to bring my 20+ years of expertise in content, brand, marketing, strategy and business…



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Arjun Basu

Writer. Complainer. I drink bourbon. I work in content, branding and strategy. Next novel, The Reeds, out in 2024. @arjunbasu in many places.